Pixel Wrapping Overview
Pixel wrapping is MDB’s core identification technology that enables person-level website visitor identification through seamless pixel integration.What business problem does it solve?
Most website analytics tell you what happened, but not who did it. You see page views, clicks, and conversions, but can’t connect this activity to actual people or companies. This creates a massive gap between your marketing efforts and sales results.What it does
Pixel Wrapping identifies the actual people visiting your website in real-time, turning anonymous traffic into actionable leads and insights. Business outcomes:- Convert anonymous visitors to known prospects - Turn 2-3% identified traffic into 15-25% with person-level identification
- Accelerate sales cycles - Sales teams can reach out to prospects while they’re actively engaged
- Improve marketing attribution - Connect website activity directly to revenue and pipeline
- Increase conversion rates - Personalize experiences based on who is actually visiting
Who benefits
- B2B companies - Identify which companies and decision-makers are researching your solutions
- SaaS businesses - Track prospect engagement throughout the entire buyer journey
- E-commerce brands - Understand individual customer behavior across multiple sessions
- Marketing agencies - Provide clients with person-level attribution and ROI data
- Enterprise sales teams - Get real-time alerts when high-value prospects visit your site
What you’ll learn
Core Implementation
v1 (Recommended)- Pixel Integration - Add MDB v1 pixel to your website with enhanced reliability
- Webhook Handling - Receive visitor data via Svix with signature verification and monitoring
- Legacy Pixel - Documentation for existing implementations using organization tracking IDs
- Legacy Webhooks - Direct webhook delivery without Svix integration
- Billing System - Understanding MDB’s credit-based billing model
Advanced Patterns
- Multi-tenant Architecture - Implementing tenant-specific attribution and routing
- Serverless Processing - Building scalable webhook processing with Lambda, Firebase, etc.
- Queue-based Systems - Using SQS, Kafka, or Redis for high-volume processing
- Database Design - Structuring data for multi-tenant visitor identification
Quick Navigation
v1 (Recommended)
Legacy
Additional Resources
Integration Examples
Martech Integration
Complete multi-tenant serverless architecture example
Business Impact
- Increase pipeline quality - Focus sales efforts on prospects already showing buying intent
- Reduce customer acquisition cost - Better attribution means more efficient marketing spend
- Improve close rates - Sales teams can engage prospects at the perfect moment
- Accelerate revenue growth - Turn website traffic into a predictable revenue engine
Next Steps
- Start with the basics - Learn pixel integration fundamentals
- Set up webhooks - Configure endpoints to receive visitor data
- Understand billing - Learn how credits work and optimize costs
- Explore examples - See real-world implementation patterns