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Enrichment API Overview

MDB’s Enrichment API provides powerful data enrichment capabilities for organizations that already have data and want to enhance it with additional insights, without needing person-level visitor identification.

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What business problem does it solve?

Your existing data is incomplete and unreliable. Email lists have invalid addresses, IP data lacks context, and you can’t connect individual data points to actionable business intelligence. This leads to wasted marketing spend, missed opportunities, and poor decision-making.

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What it does

The Enrichment API transforms your existing data into actionable business intelligence by adding context, validation, and insights to every data point you already have. Business outcomes:
  • Improve data quality - Turn 60-70% usable data into 90%+ reliable, enriched datasets
  • Reduce wasted marketing spend - Stop sending campaigns to invalid emails and low-value segments
  • Enhance lead scoring - Use enriched data to identify and prioritize high-value prospects
  • Increase security posture - Identify and block threats before they impact your business

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Who benefits

  • Data-driven companies - Organizations with existing datasets that need enhancement and validation
  • Marketing operations - Teams managing large contact databases and campaign targeting
  • Sales organizations - Companies that need to validate and enrich prospect information
  • Security-conscious businesses - Organizations requiring threat intelligence and risk assessment
  • SaaS platforms - Companies that need to enhance user data for better product experiences

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What you’ll learn

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API Fundamentals

  • Authentication - Secure API access and key management
  • Rate limits - Understanding usage limits and optimization strategies
  • Error handling - Comprehensive error codes and troubleshooting

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Enrichment Capabilities

  • IP Intelligence - ISP, location, threat data, and network information
  • Email Verification - Deliverability scoring, disposable detection, and validation
  • Geolocation Services - Precise location data from multiple data sources
  • Intent Signals - Behavioral and offline intent data enrichment
  • Domain Analysis - Company identification and organizational data

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Integration Patterns

  • Batch processing - Enrich large datasets efficiently
  • Real-time enrichment - API calls for live data enhancement
  • Webhook integration - Asynchronous processing for large jobs
  • Data pipeline integration - ETL/ELT workflow integration

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Coming Soon

Our comprehensive Enrichment API documentation is currently being prepared and will be available soon.

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What’s Being Prepared

  • Complete endpoint documentation - Every enrichment API with examples
  • Interactive API explorer - Test endpoints directly in the documentation
  • SDK documentation - Client libraries for Python, Node.js, Go, and more
  • Batch processing guides - Efficient large dataset enrichment patterns
  • Integration examples - Real-world implementation patterns

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Key Differences from Pixel Wrapping

Enrichment API: Enhance existing data you already have Pixel Wrapping: Identify unknown website visitors in real-time
Enrichment API: Your existing datasets (emails, IPs, domains) Pixel Wrapping: Real-time website visitor activity
Enrichment API: Data enhancement, validation, and intelligence Pixel Wrapping: Person-level visitor identification and attribution
Enrichment API: Server-to-server API calls with your data Pixel Wrapping: Browser pixel with webhook delivery

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Early Access

If you need immediate access to our Enrichment API documentation for active development:
  • Contact our engineering team - Get early access to API specifications
  • Join our developer community - Connect with other developers using enrichment APIs
  • Schedule a technical consultation - Get personalized integration guidance

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Next Steps

  1. Understand your data - Identify what data you want to enrich
  2. Contact our team - Get early access to enrichment capabilities
  3. Plan your integration - Design your enrichment workflow `4. Stay tuned - Watch for the full Enrichment API launch